Its called disruptive camouflage, its supposed to break up the outline of objects, though tbh the pattern is a little smaller and more regular than would be most effective
In all honesty with that design that looks pretty much the shape of all bikes these days I don't think they need bother trying to disguise it, it probably attracts more attention than if they left it with a normal paint job (perhaps that is what they are really doing
As pub Landlord would put it, Look at me!!...(Dont look at me!!!)