Absolutely. BMW accidentally started the ball rolling with LWR. I guess there was product placement on TV but it’s a lot easier with You Tube vloggers (or whatever they’re called).Tonibe63 wrote: ↑Sat Mar 06, 2021 5:59 amVolvo are hopeful that is the case after it pledged to become a digital only retailer by 2030. Let's face it people are buying bikes and cars 'unseen' with the click of a button and doorstep delivery within days ............ who would have thought that 5 years ago.
Personally I watch more YouTube and videos than I watch normal TV and would probably buy something that I've seen in 'real world' use than some traditional lifestyle/badge based advert.
I watch a guy who films himself at work (building trade), companies send him stuff for free to use. If he likes it he says so and uses it, if not he says nothing - he doesn’t want companies to stop sending stuff. A couple of things he’s liked and the product has sold out and now there’s waiting lists.
I bet Itchy Boots has sold more Himalayans than any advertising agency